Author Archives: thedigitalspecialists


Increase your website leads: 7 Steps to improve your CRO

For online marketers, conversion rate optimisation (CRO) becomes very important for knowing whether the person visiting your website is taking the desired action…
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3,2,1 – The Digital Specialists have lift Off!

3, 2, 1 – The Digital Specialists have lift off! January 1st 2015 marks the launch of The Digital Specialists new website. Who…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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