Branding is King

You may have heard the phrase Content is King. However, in a world where people buy brands not products and SEO has become a game of authority building it is our belief that Brand is King and Content is the Queen and in unison they reign supreme.

Isn't branding just a logo?

A big misconception that marketeers face often is there not being a clear understanding of what branding is. 

 

DEFINITION: The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. 

How does branding link to Digital Marketing?

Branding runs deeper than a logo, it's the essence of the company, what they stand for and their values. If a company truly understands their essence and holds strong branding at their core then they are able to clearly position themselves within the marketplace and market themselves effectively. For example, are you a no frills company offering the lowest prices or you a company offering added value and a shopping experience that won't fail to impress time and time again. Clear branding arms us with vital information to execute successful and consistent online campaigns.

Brand at First Sight!

55% of Twitter followers follow a brand because they like / love the brand (source: https://blog.twitter.com/en-gb/2014/10-reasons-why-people-follow-brands-on-twitter). This resounding fact demonstrates the importance of investing in brand and how a truly loyal relationship between consumer and brand can be cemented.

Just one reason The Digital Specialists love brands is because our strategies particularly within SEO involve brand and online authority building in order for Google to trust and fall in love with your brand. From a consistent and concerted content marketing strategy Google can become to trust your site as a credible authority brand and in turn your company website will receive favourable rankings within Google.

Attract

Inspire the target audience to visit your website from social networks

Encourage

Encourage dialogue and coverage from influential people and sites

Inspire

Inspire the target audience to visit your website from social networks

How our company helps

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