Bottom Left: Before (Jan 2013), Top Right: After (Dec 2014)
Improved functionality across the site to increase goal conversions and sales
Healthy stat growth from 2013 to 2014
To implement Liberty Leasing's new branding as well as making functionality improvements to the website such as the assets for sale feature.
A newly developed Wordpress theme allowed for functionality improvements as well as the aesthetic changes to ensure the new brand was conveyed online in the way Liberty Leasing intended. Liberty Leasing were very keen to ensure the responsiveness was maintained from their previous site but improved where possible i.e the menu.
The new site effectively encapsulates Liberty Leasing's new branding and creates more of a visual impact. The homepage utilises HTML5 Video Slider and promotes the assets for sale more effective to encourage better Click Through Rate (CTR). Liberty Leasing has also opted for retained work from The Digital Specialists in the form of SEO, Content Marketing and Conversion Rate Optimisation work.
52% More Unique Visits (2013 vs 2014)
89.92% More Visits from Mobile (2013 vs 2014)
From the client
We worked with Sean and Madalina throughout the process of building our new site, and were hugely impressed by their patience, their ideas and ability to translate our vision into the site we have today. Our website traffic has increased 10 fold since the launch of the new site, and we can update and monitor a number of aspects of the site without any difficulty or expense.
Lewis Banford, National Account & Marketing Manager