Content Marketing & Copywriting

Content is King! This is a popular statement within the digital world but one that does hold truth. At The Digital Specialists we pride ourselves on being bi-lingual as we are able to speak the necessary geek speak for Google to like your site but most importantly speak the language of your target audience who will love your brand and buy from your business.

The Geek Speak: Optimising Content 

 

As @MattCutts would say, write for users not search engines. However, there is a technical requirement for content to be easily read and understood by Google. Examples of these requirements include executing a a keyword strategy, flesch readability, avoiding over optimisation and most importantly producing contextual content to a users search.

 

Our content creation involves aspects of audience analysis and web psychology to promote the greatest chance of optimisation conversion which is also known as CRO (link) Conversion Rate Optimisation.

Captivating your target audience with appealing content

 

In an age of mass content marketing, standing out from the crowd is more important than ever and the messages your business produces need to capture the interest of your target audience. The words, language and messages used need to be consistent with your brand and repeated regularly and consistently. Maintaining objectivity can be difficult for many companies and rightly so because if you're not passionate about your brand or product why should your target audience be. However, objectivity is a vital ingredient for conjuring up lateral messages that will not fail to hook a users attention or spark their imagination. When creating content we work with our clients to ensure there is a balance of accuracy and appeal.

Sharing is Caring

What's the point in having great content is you're not going to share it? Creating the content is where the work starts but ensuring it is seen by your target audience across a range of appropriate digital platforms and social media accounts for rest of the effort. To find out more about our social media management services please click here to read more.

Attract

Inspire the target audience to visit your website from social networks

Encourage

Encourage dialogue and coverage from influential people and sites

Inspire

Inspire the target audience to visit your website from social networks

How our company helps

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